Supported by national organization of tourism, PTDC & provincial tourism authorities of Pakistan, Pakistan Travel Mart (PTM) 2025 is the premier & only platform connecting regional and global stakeholders with a focus on inbound, outbound, and domestic tourism. PTM – Fourth Edition is set to take place at the Karachi Expo Centre from January 31 to February 2, 2025 followed by a roadshow in Islamabad from 4 -5 February 2025. This landmark event underscores the essence of collaboration as the key to its success and continues to be a pivotal driver for the development of Pakistan’s tourism landscape. A special networking session was organized at the Marriott Hotel, Karachi, on December 26, 2024, bringing together key stakeholders from the travel and tourism sector. The event served as a prelude to PTM 2025, fostering dialogue and strengthening partnerships among national and international participants. For the first time, PTM introduces a dedicated Tech Hall, bridging technology and travel to create seamless consumer experiences. Supported by industry partners such as Pakistan Software Export Board (PSEB) and Pakistan Software Houses Association (P@SHA), the Tech District will spotlight technology companies, innovative platforms, and startups in the travel and tourism sector. This initiative not only highlights groundbreaking solutions but also fosters visibility and collaboration for future growth. PTM 2025 also marks a strategic leap into medical tourism. Partnering with leading hospitals, PTM aims to position Pakistan as a hub for medical tourism by connecting health tourism products with travel companies to sell these offerings. This new concept in Pakistan is set to open doors for industry growth and international collaborations. This year’s PTM will host the Learning Enclave, an interactive hub featuring insights from local and international travel, tourism, and hospitality leaders. Through engaging talks, panel discussions, case studies, and immersive demonstrations, the Learning Enclave will transform traditional learning spaces into dynamic, interactive mini-environments designed to maximize engagement and knowledge-sharing. PTM 2025 also proudly launches the Sustainable Destinations Forum, emphasizing sustainability, cultural preservation, and natural conservation. Through a series of panel discussions and knowledge-sharing sessions, this forum will showcase global best practices in sustainable tourism, providing Pakistan an invaluable opportunity to learn and implement these practices. The Pakistan Travel Mart 2025 theme, Bridging Cultures & Empowering Local Communities Through Travel, reflects its commitment to fostering collaboration, innovation, and sustainable growth. Pakistan partnering with Saudi at PTM through Saudi Tourism Authority which aims at strengthening bilateral ties and exploring new opportunities in tourism.