In response to the alarming air quality situation in Punjab, former Minister for Transport, Ibrahim Hasan Murad, has proposed an urgent measure to reduce pollution and safeguard public health. Emphasizing the critical need for immediate action, Murad has reaffirmed his support for implementing an Odd-Even Vehicle Rationalization policy to curb vehicular emissions, which contribute to approximately 70% of environmental pollution in the region. Murad initially advocated for this policy during last year’s smog control meetings, underscoring its potential to decrease the Air Quality Index (AQI) by up to 35% from previous levels. Drawing attention to successful outcomes in major cities worldwide, he highlighted the positive impact of similar policies in Beijing, Delhi, Jakarta, Paris, and Mexico City, where these measures have proven effective in reducing emissions and easing traffic congestion. In Beijing, for example, an Odd-Even policy helped achieve a 40% reduction in emissions-a result that Murad believes could be replicated in Punjab with the proper support and enforcement. “Given the severe air quality challenges we face, I strongly advocate for the Odd-Even Vehicle Rationalization policy as a necessary step to protect the health of our citizens and preserve our environment,” stated Ibrahim Hasan Murad. “Both citizens and relevant authorities must rally behind this scientifically supported solution to ensure cleaner air and healthier communities for future generations.” Murad also called on Punjab’s government and environmental authorities to take decisive action, noting that immediate steps are needed to address the urgent public health implications of poor air quality. He further emphasized the importance of public cooperation, urging citizens to support the policy as a critical measure to improve quality of life and mitigate the long-term effects of pollution. With smog season worsening each year, Murad’s proposal stands as a call to action for both officials and the public to embrace innovative, evidence-based approaches that can deliver tangible improvements in air quality and public health.