EFU Life, a leading life insurance and family takaful operator, has partnered with Dr. Essa’s Laboratory and Diagnostic Centre to drive new initiatives focused on improving healthcare access and advancing health and wellness. This collaboration builds on EFU Life’s recent milestones, including the launch of its mHealth app, expansion into health insurance and the introduction of its wellbeing brand ‘WIN’. By combining their expertise, the two organizations aim to deliver accessible and affordable healthcare solutions across diverse customer segments, from micro markets to high-net-worth individuals. This partnership reflects EFU Life’s commitment to creating a healthier, happier Pakistan by integrating health and wellness services with financial protection. Speaking at the event, EFU Life CEO Mohammed Ali Ahmed highlighted the alignment with the UN’s Sustainable Development Goals, emphasizing the role of technology and virtual healthcare in broadening healthcare access. Dr. Farhan Abdullah Essa, CEO of Essa Labs, echoed these sentiments, noting that the collaboration will enhance reach and affordability, enabling both organizations to make a significant impact on the lives of Pakistanis. The signing ceremony took place at EFU Life’s head office, attended by senior leadership from both organizations.