Representatives from Riphah International University held an important meeting with the Honorable Senator Rubina Khalid, Chairperson of the Benazir Income Support Program (BISP), to discuss potential projects for mutual collaboration aimed at enhancing public welfare and betterment. The Riphah team, led by Mr. Muhammad Junaid Khan, included Mr. Mehr Ali and Mr. Waqar Khan, were engaged in discussions with key members of the BISP team, including Mr. Idrees Mian, Director General of Complimentary Initiatives; Mr. Irfan Ullah Khan, Director of Media; and Ms. Maryam Sikandar, Deputy Director of Media. Senator Rubina Khalid expressed her keen interest in the various educational initiatives of Riphah especially the recently establish RIHCA – RIPHAH Institute of Hospitality and Culinary Arts. She appreciated RIPHAH’s contribution in terms of offering growth oriented and modern learning opportunities to the public. The primary objective of this meeting was to establish a strong public-private partnership between Riphah International University and BISP. Both parties explored various avenues for collaboration, with a particular focus on skill development programs and scholarships. These initiatives are designed to support the beneficiaries of BISP by providing them with essential skills and educational opportunities, ultimately contributing to their socio-economic upliftment. Additionally, Senator Rubina Khalid proposed engaging fresh graduates of media and mass communication for internships in BISP’s media wing. She also suggested organizing a graphic design competition at the inter-university level to raise awareness about BISP’s mission.