Streets are festooned with fluttering party flags, posters, banners and life-size portraits of candidates across Pakistan’s commercial capital Karachi in the run-up to the Feb. 8 crucial national vote to elect a new government for a five-year term. Through social media and election rallies, political parties are busy in last-ditch efforts to woo the voters. And this time, their main target is the young voters who make up 45% of the nearly 130 million strong electorate. Aside from other election-related promises, almost all the contesting political parties are vying to coax the youth, promising to introduce new jobs, education and startups if they come into power. The number of young voters, according to official data released by the Election Commission of Pakistan, voters has soared to 56.86 million from 46.43 million in 2018, positioning it to play a crucial role in the making of the new government. Some 23.51 million voters are age 18-25 years, while 33.34 million voters are age 26-35. Savvy about social media tools, the cohort can not only influence the voters through online propaganda tools but also turn the table in many constituencies if they turn out in large numbers on polling day. “Young voters undoubtedly make up a large chunk of the electorate, who can make a significant difference if (they) turn out in equally large numbers,” said Bilal Gilani, executive director of Gallup Pakistan, an Islamabad-based organization involved in social, political and economic researches. Speaking to Anadolu, Gilani observed that the political parties are “rightly” targeting this “untapped cohort” as most of them have not practically taken part in electoral activities despite being active on social media platforms. “On the one hand, they are important and they are large in the voters’ list but in contrast, they have not been a significant part of the electoral activity in the last several polls,” he added. Sharing a similar view, Kashif Hafeez, head of Karachi-based think-tank, Pulse Consultant, which monitors and conducts election surveys, said that a large chunk of young voters are “disengaged with the active politics if not disassociated.” “The number of youngsters who are politically active on social media platforms is not more than 10% of their total strength. A brute majority of youngsters are involved in other social, cultural and entertainment-related activities,” Hafeez told Anadolu. The politically active youngsters on social media, according to Hafeez, can make a trend but when it comes to practical participation, especially on the election day, “it’s not very encouraging.” “Any political party that manages to activate the young voters can really make it,” he maintained. According to the UN Development Program, Pakistan currently holds one of the highest proportions of young people, as 64% of the total population of Pakistan is below the age of 30, while 29% is between the ages of 15 and 29 years. However, a faltering economy, unemployment and law and order situation have caused disappointment to a large number of youngsters, with many wanting to leave the country for better opportunities. The track record suggests that despite being in higher numbers, and active on social media, the youngsters are less likely to vote in upcoming elections compared to voters above 40 years, according to Gilani. “In 2018, the national voting turnout was 52%, whereas the turnout of voters aged between 18 and 30 years was 37%, marking a significant disparity between young and older voters (in terms of ballot cast),” he observed. A 2021 survey by Gallup Pakistan suggested that some 37% of young people were not registered to vote or were unaware whether they were registered in the 2018 elections. Whereas, 27% were of the opinion that the elections would not make any difference. Some 17% viewed that every candidate was the same. This time also, Gilani predicted, the young voters are less likely to go to polling stations compared to the older voters.