The Pakistan Advertising Association (PAA) has congratulated Mr. Sohail Ali Khan on his recent appointment as the Federal Secretary Information. As a trade body representing the advertising fraternity of Pakistan, the PAA recognizes the vital role of information and communication in promoting public awareness, economic growth and social harmony. In a message to Mr. Khan the PAA Chairman, Syed Jawaid Iqbal said, “We look forward to working with you and the ministry of information to contribute to the development of the advertising industry and the overall media ecosystem of Pakistan.” “The PAA is committed to working in close collaboration with the new Information Secretary’s office to support his endeavors and promote the highest standards of ethics, transparency and professionalism in advertising. We are confident that together, we can create a brighter future for the advertising landscape of Pakistan.” He added.