JUNE 2017 — “I’ve always stayed true to contour. I’d say that for the past six months, I haven’t been wearing much makeup, but I try to have a little bit of a bronzy look that’s really beautiful and really creamy-looking,” Kim K told NY Times. “That’s why the sticks are cream. There’s no setting powder. But you can make it a heavier contour by adding a setting powder on top of the cream contour.” SEPTEMBER 2016 — in September 2016, Kim K was under the spotlight with rumours of a nose job. Her response: It’s all the contour. “People think I’ve had my nose done. I haven’t,” she told Wonderland. “It does look smaller. Maybe it’s the contour I use.” AUGUST 2016 — after launching two LuMee cases in August 2016, the entrepreneur told E! News, “I talked about how I was “over” contour a while ago, for an interview with Vogue in the UK, and I think that’s because I was into it a little bit less in that moment. But I’m back into contour and think when you’ve done it really well it definitely helps your selfie. Once you put the light on, it just shows off your features so well.” APRIL 2016 — “Sculpting is always a part of my routine with Kim; it helps to define features, it’s a diet for the face. Kim does not need it every day, but when you are being photographed as much as she is, it really helps,” Mario, Kim’s trusted makeup artist, revealed to Hello! magazine last year. “It’s great in selfies and who doesn’t want high and more-defined cheekbones, a slimmer face and a more defined jaw?” MARCH 2016 — when any beauty writer meets a Kadashian-loved makeup artist, you just have to ask about contour. Joyce Bellini’s tip, “I always use products that are one or two shades darker than the skin tone. I layer the product to build the shade rather than it being so literal to begin with. You need to build to chisel.” FEBRUARY 2016 — like mother, like daughter, right? Back in February 2016, Mario Dedivanovic posted an Instagram of two-year-old North attempting her mother’s classic look. He captioned the photo, “When #North steals your contour palette.” Published in Daily Times, June 22nd, 2017.