Green consumers: Born or made? on September 30, 2020Are leaders born or made? This is the age old question being debated upon by management researchers for many decades. With the ‘Green Consumer Day’ being celebrated on the 28thof September, my mind wonders along the same crossroads but across the paths of green or eco-conscious consumerism. Since Pakistan has also recently jumped on the […]
Green Change is Hard but Necessary for Pakistan on August 20, 2020The Clean and Green Pakistan vision of the current government seems to be following Newton’s law of motion, in which equal but opposing forces are acting on the country’s natural environment and apparently causing no change in the objects state. On one side, the government announces the Billion Tree Tsunami project for environmental sustainability and […]