The release of new Jeffrey Epstein files has reignited the long-debunked Pizzagate conspiracy theory. The documents mention the word “pizza” more than 600 times. Online users have seized on these references to revive false claims of coded language.
Pizzagate first surfaced in 2016, alleging a child abuse ring linked to a US pizza restaurant. Supporters claimed phrases like “cheese pizza” referred to child abuse material. Authorities repeatedly disproved the theory and found no evidence supporting it.
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Some Epstein emails include phrases such as “your pizza is yummy” and “no one else can understand.” While many view these as casual food references, conspiracy theorists argue they carry hidden meanings. Other emails mention foods like muffins, steak, and cream cheese.
Experts say conspiracy theories thrive during uncertainty and fear. Professor Karen Douglas from the University of Kent explained that people seek meaning when facts feel incomplete. She warned that such theories can fuel extremism and undermine trust in institutions.
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Pizzagate previously led to real-world violence in 2016, when a man opened fire at a pizza restaurant. No one was injured, but the incident highlighted serious risks. Experts warn misinformation linked to Epstein’s crimes may continue spreading online.