Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers – the makers of Peek Freans, in collaboration with the School of Leadership (SoL), once again sponsored the 21st Young Leaders Conference 2022. The main theme of the Conference revolved around ‘Pehchaan’ (Identity). The participants were guided as to how looking within paves the way to desired outcomes. The six-day event touched on various aspects of life and emphasized reigniting the sense of exploring infinite possibilities and uncovering true human potential. The ‘#SooperHaiMeriPehchaan’ activity became a moment of binding for over 200 participants as they joined hands to create short documentaries to reflect back on their role towards themselves, society, and Pakistan. Speaking at the occasion, Managing Director and CEO of EBM, Dr Zeelaf Munir, said: “EBM’s continuous support to YLC is a testament to its commitment to nurturing young minds. This year, YLC focused on helping individuals explore their true identities. I hope our youth used the platform to unlearn the preconceived notions about their limitations and go on a journey of self-discovery as to what could be achieved if they put their focus in the right place.” EBM has been at the forefront in creating a life-changing impact on over 200 students every year through YLC. This collaboration between EBM and SoL aims to help the youth to discover themselves. EBM hopes to continue empowering the leaders of tomorrow by providing them with such platforms where they can unveil new arenas of success and leadership.