The development of tourism E-portal was underway and would be completed shortly to provide a one-window online solution to local and foreign tourists. An official of Pakistan Tourism Development Corporation (PTDC) has said that promotional activities on social media were being carried out vigorously to project Pakistan’s an attractive tourist destination of the region. The E-visa system for over 90 countries and visa on arrival for 50 countries was introduced for the first time in Pakistan to boost tourists’ arrival. He said, Draft National Minimum standards for Tourism and Hospitality sector had been developed, while coverage of PTDC and tourist attractions on print and electronic media had also been increased substantially to attract local and foreign tourists. Pakistan Tourism Development Endowment Fund (PTDEF) has been created with seed money of Rs one billion to promote tourism in the country. The government has set up an endowment fund of Rs1 billion to execute its marketing plans for the promotion of the country’s unexplored scenic sites and tourist resorts at the local and international levels.