LAHORE: L’Oreal Paris, the world’s leading beauty brand, proudly reveal the iconic actress and director Reema Khan as the face of their new revolutionary anti-ageing innovation, the Revitalift Filler, now available nationwide. It’s a common belief held by many that ageing is synonymous with wrinkles but it is also the loss of volume in your face. Revitalift Filler contains the highest concentration of Hyaluronic Acid formulated by L’Oreal Paris in a cream, which is clinically proven to reduce the appearance of wrinkles. It is also enriched with Fibroxyl plant extract, known for its firming properties that increase plumpness of skin, making it firmer and visibly younger looking. The regular use of the L’Oréal Skin Expert Paris ‘Revitalift Filler’ regime is a proactive step towards eliminating ageing and wrinkles and maintaining a youthful glow and smooth skin.For the launch of Revitalift Filler, L’Oreal Skin Expert Paris has released a digital film featuring the legendary actress Reema Khan herself. Hairstyling and make-up for the shoot was done by Nabila’s, photography by Nadir Firoz Khan and videography by Hammad Khan. The wardrobe partners for the shoot were Mango. Speaking about the new L’Oreal Skin Expert Paris ‘Revitalift Filler’ Fulfilled campaign, consumer product division general manager Farooq Ahmed said, “With this new campaign we are redefining the concept of beauty with the Revitalift Filler. It is the most effective solution to thinning skin, fine lines, wrinkles and loss of volume. I am truly delighted with our latest collaboration with Reema Khan, she is a national icon and is renowned for her flawless and glowing skin.” The Revitalift Filler regime is now available nationwide for the price Rs 2,999.