Soon-to-be launched in Pakistan, Paris-based hair, skin and lifestyle brand Douxo International – whose products include a specialty antibacterial shampoo for safety and protection; a brightening, regenerative cream; an ultra-effective hand sanitiser; luxury body soaps; tissues and exotic fragrances who will also be introducing a women’s lingerie line to Pakistan soon – recently announced supernova model Bisha Abbas as its new brand ambassador.
Douxo International is the Official Hair Partner for Catwalk Cares Virtual Fashion Show Season 2.
The statuesque 5’9″ model and final year LLB student was first launched by designer Nauman Arfeen about two years ago and since then, there has been no looking back for the recipient of the International Pakistan Prestige Awards 2019 Emerging Talent of the Year Viewer’s Choice Award.
While pursuing her academic goals, Bisha has shown a passionate commitment to modelling and has made an indelible mark in the Pakistani fashion world, having worked with myriad leading designers from Umar Sayeed Deepak Perwani, Sonya Battla, Kamiar Rokni and Huma Adnan to Maheen Karim, Wardha Saleem, Faraz Manan and Mona Imran among others. Bisha has also graced the runways of Fashion Pakistan Week 2019, Toni & Guy hair shows, PFDC L’Oréal Bridal Couture Week and others. Bisha has also been featured in campaigns for leading brands including HSY, Nickie Nina, Mango, Al Fateh Lawn, Mifrah, Khas Lawn, Salitex and has appeared on myriad magazine covers and in editorial shoots for T-Edit, Grazia and MAG Weekly etc.
Apart from being the Brand Ambassador for Catwalk Cares Season 2’s Official Hair Partner Douxo International, Bisha will also appear in participating couturier Faiza Samee’s fashion film and appear on the runway for other Catwalk Cares Season 2 designers.