German fashion house, Hugo Boss has chosen a Pakistani company for its first order of sportswear giving a rare opportunity to a South-Asian country. Advisor to the Prime Minister on Commerce and Investment, Abdul Razak Dawood, in his Twitter message has revealed that for the first time a Pakistani company was given an order of sports apparel by the German fashion giant. “It is the need of the hour for Pakistan to pursue a ‘Made in Pakistan’ policy and rapid industrialization for substituting the imports and enhancing our exports,” he said. Happy to note that well known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company. This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore. Congratulations to Ijaz Khokhar and PRGMEA. — Abdul Razak Dawood (@razak_dawood) July 7, 2020 This was said by Advisor to the Prime Minister, Abdul Razak Dawood, in a meeting with a delegation of Chambers of Commerce and Industry at the Ministry of Commerce last week. Pakistan’s readymade garment industry is among the most vital small-scale industries in the country with a large demand for its products both at the home and abroad. It may be noted that the International Apparel Federation’s (IAF) 35th World Fashion Convention was held in Lahore on November 12-13, 2019, in collaboration with Dutch industry association Modint. German fashion house Hugo Boss is known around the world for its smart men’s suits. It manufactures clothing and accessories internationally, with its product line ranging from evening wear, shoes, leather goods, eyewear, watches, perfumes to children’s fashion.