This is almost certainly not exclusive to Kellogg’s. Practically all processed cereals are made of garbage and loaded with poisons specifically designed to make you and your children sick.
According to the reports, Kellogg’s spent $1,012,552 on media propaganda in California & Washington to defeat voter ballot initiatives that would have required the labeling of GMO foods. Kellogg’s doesn’t want Americans to know that their products contain pesticide producing, Roundup soaked GMOs.
Notably, the target consumers for Kellogg Cornflakes are children. Therefore Kellog’s marketing team makes sure this group of consumers should be able to identify Kellogg Cornflakes among the tens of cereal boxes in the grocery stores. The designs Kellogg’s Cornflakes is such a way that is very attractive to children.
Recently, the company has started printing the colorful illustrations of baby shark, a character of nursery rhyme that is widely sung and loved by young children. The picture on the box is bold enough to attract children attention. Children are assumed to like cartoon charters that are heard by them every now and then. It fascinates them. So the pack design with baby shark smiling at them will draw children’s attention. Consequently, they would insist their parents to buy Kellogg’s Cornflakes. It is a visual message that children understand easily. Therefore, for children as the consumer, it is convenience and an easy way to find a product they want as well as ensure their parents purchase it.
However, Vani Deva Hari, an American author who blogs as Food Babe has launched a campaign against the marketing strategy of the company. she filed a petition that has now surpassed 25,000 signatures.
Coupled with, she made an appearance on Fox46 to discuss how important this petition is and managed to received an official response.