PEMRA Chairman Muhammad Saleem Baig during his visit to PEMRA Regional Office, Multan on Monday attended a ceremony as chief guest, organised by Multan Traders Association for voluntarily destroying illegal DTH & C-Line equipment. While addressing the traders association, the PEMRA chairman appreciated their efforts for organizing the event and voluntarily destroying illegal equipment for expressing solidarity with brethren in Jammu & Kashmir. PEMRA chairman avowed no clemency on Indian channels and Indian content in Pakistan. While appreciating the support and efforts of importers, distributors, cable TV operators, FM radios and TV channels for boycotting Indian content and Indian DTH, he appealed public to explicitly show solidarity and voluntarily boycott Indian DTH and make this drive more successful as it is not possible without their cooperation. Moreover, Chairman Muhammad Saleem urged public to support PEMRA in identifying those involved in selling illegal Indian DTH so that strict action could be initiated with in coordination with law enforcement agencies. This act will also help to stop transfer of billions of rupees to India, illegally. During a meeting with cable operators, their representatives also assured full support and solidarity with state and PEMRA and resolved not to show any Indian channel or content. Chairman while addressing the field staff appreciated their efforts in eliminating menace of illegal Indian DTH and Indian content and emphasized to continue crackdown aggressively against sale/purchase of illegal Indian DTH, C-Line and Jadoo Box and associated activities. He further added that proliferation of illegal Indian DTH is not only detrimental to the social, cultural and religious values of our society but is also causing huge financial loss to government exchequers. During the ceremony /meeting, Director General (Operations-Distribution) Muhammad Farooq, Director General, (Admin & HR), Haji Adam, General Manager (Operations-Broadcast/Media PR) Muhammad Tahir, Secretary to the Authority, Fakhar Uddin Mughal, Regional General Manager (Multan) Faqir Afzal Masoom, Head DTH Enforcement, Mian Asif and representatives of All Pakistan Satellite Goods Association, Chairman Yaseen Butt, President Ali Ahmed Malik, Mazher Javaid, General Secretary, Asif Sanda, Karachi and Nadeem Janjua, Multan were also present.