Master Beverages & Foods limited unveiled their new brands of carbonated soft drinks at a Press Conference held at a local hotel in Lahore. Different flavours included Master Cola, LimFizz, Funtra and Rockk It. The event was attended by the management team, its employees, media personnel and well known bloggers. Addressing the event, the Chief Executive Officer of Master Beverages and Foods Limited, Mr. Sheikh Muhammad Asghar said “Master Beverages & Foods limited will focus on providing quality products to their consumers made at a state-of-the-art facility, using cutting edge technology while maintaining high levels of hygiene.” Their new portfolio of beverages will be available in PET bottles of 500ml, 1000ml and 1500ml at present and further expansions in packages will also happen in due course of time. At the event Mr. Salman LatifRawn, Managing Director, said, “We are focusing on constantly improving our products and staying ahead of the curve by adopting practises that are used around the world to give our consumers beverages that are superior in taste and quality to other local brands in the market. I feel that is what we have achieved with our new range and we will continue to innovate our product offering by bringing new and exciting flavours to the Master Beverages and Foods Limited portfolio.” Regarding the brands their Marketing Manager, RabiaBatool said, “We want to grow in the hearts of our consumer by providing them brand experience which they can enjoy and cherish with their friends and family at different occasions. Our new brands have an option for everyone according to occasion and palate”. The Master Beverages and Foods Limited Launch Event ended on a festive note. For more information on the brand portfolio, you can visit their Facebook page. Published in Daily Times, March 16th 2019.