Lahore Regency Private Limited and Marriott International signed an agreement to open first Four Points Sheraton hotel in Pakistan. Previously known as Hospitality Inn Lahore, the hotel will be converted to Four Points Sheraton Lahore in Q2 2019 and will boast the brand’s approachable design and excellent service at an honest value. Lahore Regency Private Limited will invest a total of USD 2.5 million on the conversion. “We are delighted to collaborate with Marriott International to open Four Points Sheraton Lahore,” said Khurram Khawaja, Chief Executive and Managing Director, Lahore Regency Private Limited. “With the tourism market in Pakistan set to grow in the coming years, we are looking at ways in which we can redefine travel experiences for travellers from across the globe. Given the hotel’s strategic location near key landmarks and attractions and the Four Points Sheraton’s signature programs and services, this hotel will surely be the destination of choice for all travellers looking to visit Lahore.” Jerome Briet, Chief Development Officer, Middle East & Africa for Marriott International commented, “We are excited to debut the Four Points Sheraton brand in Pakistan and further strengthen our relationship with Lahore Regency Private Limited. Four Points Sheraton is one of the fastest growing hospitality brands in the world that is gaining great traction with developers across the region and resonates very well with today’s independent traveller. We continue to see great opportunities to further expand our brand portfolio in Pakistan and support the country’s overall tourism vision.” Published in Daily Times, February 18th 2019.