Lahore (PR) -Honda Atlas Cars Pakistan Ltd. has always valued its relationship with local vendors. To cherish this association the Annual Vendors Conference, 2018 was recently held by Honda Atlas Cars Pakistan Ltd at Holiday Inn Hotel Sukhumvit Bangkok. CEOs and Directors from 45 vendor companies joined the event. Honda Atlas cars Pakistan Ltd.President/CEO Mr. Hironobu Yoshimura with Director Purchasing Asian Honda Mr. Katsuhiro Harada and HACPL top management were present at the event. The main highlight of the conference was the expansion of localization in near future. HACPL is stepping ahead for more localization especially focusing on functional & High tech parts. HACPL will enhance and transfer knowledge and expertise to the local vendors to achieve the desired results. Topics under discussion at the conference were Current status of localization & Future localization strategy, Ongoing Honda Good practices, Environment improvement activities & Honda Quality culture implementation. Mr. Katsuhiro Harada Director ASH Purchasing addressed to the participants and highlighted the importance of HACPL business among AO region & the efforts HACPL is making for localization expansion. The recently launched new models of Civic & BR-V are a clear evidence of HACPL sincere commitment to localization. The ceremony concluded with award distributions by Mr. Hironobu Yoshimura (President/CEO of HACPL), Mr. Maqsood Ur Rehman Rehmani (VP Administration & HR) & Mr. Asif Mahmood Pirzada (GM Purchasing). Amongst the accolades distributed to the vendors were Best Quality Achievement Awards, Cost Improvement Awards, Best Parts Delivery, Parts Development Awards, Environment Excellence award. The conference became more exciting and fruitful as the participants were taken to visit Thai vendors. Industrial visits of Thailand’s 6 Suppliers were also arranged. The visits were well appreciated by local Vendors who were offered the opportunity to learn new ideas that could be effectively implemented at their workplace. Published in Daily Times, November 17th 2018.