Shaukat Khanum Memorial Cancer Hospital & Research Centre (SKMCH&RC)will launch its’Hide Collection’ campaign on Eid Azha, just like the previous years. As per previous practice, a large number of volunteers and hospital staff will participate actively in the campaign. The hospital management will also establish a call-center in the hospital to entertain telephone calls from hide donors in this regard. Volunteers and hospital staff will collect hides from doorsteps on a call at helpline number 0800-11555. Donors can also drop the hides at camps located in their respective societies. SKMCH&RC is also continuing its “Online Qurbani” services for people not only in Pakistan, but also in America, England, Canada, Australia, Indonesia, Middle East, and Europe including Sweden, Norway and Turkey. It is pertinent to mention that the revenue generated from sale of these hides will be spent on the treatment of poor cancer patients at the hospital. Management of the Hospital hopes that, this year too people will donate animal hides to Shaukat Khanum Hospitalin large numbers so that the mission to treat poor cancer patients could go on. Published in Daily Times, August 19th 2018.