American Express (AXP) rolls out new cash back credit cards to draw more users. American Express (AXP) rolls out new cash back credit cards to draw more users. In an effort to attract customers, American Express Co. AXP has launched a new credit card named, American Express Cash Magnet Card. The card’s special features like unlimited 1.5% cash back on small to big purchases, absence of an annual fee, Pay It Plan It payment mode make the card quite attractive to the company’s customers. Moreover, the card’s Plan It feature system provides customers with flexibility to pay up for purchases by splitting big buys over a span of time with a fixed monthly fee but no interest. The Pay It feature allows card holders to clear smaller purchase amounts as soon as they appear on their bill, lowering their payment burden in the process. Published in Daily Times, June 19th 2018.