ISLAMABAD: World Radio Day was observed on Tuesday with the theme Radio & Sports. The two-hour seminar was organised by the News & Current Affairs Channel of Radio Pakistan in Islamabad to mark the day. Speakers at the seminar in connection with World Radio Day lauded the vital role being played by Radio Pakistan in the promotion of sports activities in the country. Speaking on the occasion, UNESCO Country Representative Vibeke Jensen said that the objective of the day was to raise awareness among general public about the importance of radio for promotion of sports activities. She said radio had the power to reach the remote areas of the country in order to transmit information to the people. She also added that radio has an important role in broadcasting mainstream sports, culture and freedom of expression. She said radio helps bring peace and development together through sports. Vibeke Jenson said that radio was the only medium that could reach each and every corner of the country, adding that sports coverage should also ensure the gender balance because the women remained under represented in the media. In his video message, Radio Pakistan Director General Shafqat Jalil said that the programmes of Radio Pakistan were aimed at providing information, education and entertainment to the listeners. He said that Radio Pakistan was committed to promote harmony and peace in the country through its programmes. In his welcome address, Radio Pakistan Director News & Current Affairs Javed Khan Jadoon said that Radio Pakistan was playing its due role for the promotion of sports activities not only in the country but at the global level as well. Published in Daily Times, February 14th 2018.