Sir: Today, we can see that the advertising industry is doing a great job and growing day by day. They think of creative ways to advertise their products so their sales reach higher levels. Although these companies are doing outstanding work to raise their products’ level, yet they are also creating negative effects on young minds. Do you see that nowadays all parents are complaining about how their kids are behaving and getting spoilt? These issues are created by advertisements. We have an example of a detergent’s logo that ‘stains are good’. Hence we all teach our children that stains are not bad for clean dress. This message has become a cause of bad behaviour by our children. So it is necessary for our media to project positive behaviours in our society by showing those advertisements that carry good lessons. ASMA NOOR SIDDIQUI Via Email