California: Google DeepMind and independent film studio A24 have announced a new partnership aimed at exploring how artificial intelligence can support filmmakers and creative professionals in developing new storytelling tools and production workflows.
The collaboration, unveiled on Monday, will focus on researching ways AI can assist artists while ensuring that creators remain actively involved in shaping the technology used in the filmmaking process.
In a statement released by Google, DeepMind Chief Executive Officer Demis Hassabis said the company believes the most effective way to develop creative AI tools is by working directly with artists.
“We believe the best way to develop tools that empower artists is to work directly with them,” Hassabis said. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”
A24 is known for producing acclaimed films such as Everything Everywhere All at Once, as well as upcoming projects including Marty Supreme starring Timothée Chalamet and the horror film Backrooms.
Under the agreement, A24 and Google DeepMind will jointly pursue multiple research and development projects designed to examine how AI can enhance creative workflows without replacing human artistic input.
According to a report by The Wall Street Journal, Google has also invested approximately $75 million in A24 as part of the broader collaboration. While DeepMind confirmed the partnership, it did not comment on the reported investment amount.
A source familiar with the arrangement told Reuters that filmmakers will retain full creative control over their projects and that the partnership is not focused on acquiring intellectual property rights or using A24 content to train AI models.
Instead, the source said the agreement is intended to give A24 access to DeepMind’s research capabilities, technical infrastructure and global resources while allowing filmmakers to experiment with emerging AI-assisted production techniques.
The partnership comes as the entertainment industry continues to debate the role of artificial intelligence in creative work, with supporters highlighting productivity gains and critics raising concerns about copyright, authorship and the future of human creativity.
Both companies said the initiative is designed to ensure that future AI tools are developed with direct input from the artists who will ultimately use them.