Pakistan’s world-renowned Himalayan Pink Salt has earned international recognition after being featured in an award-winning Brazilian soap.
The soap received the Global Innovation Award at the Women in Agritech – Global Summit of Women in Agribusiness and Biotechnology, held in Belgium from Sept 24 to 27. The achievement highlights Pakistan’s growing role in the global wellness and cosmetic markets, with the natural salt once again making headlines for its purity and mineral richness.
The winning product, a soap produced under the Savana Amazônica brand in Boa Vista, Roraima (Brazil), combines Amazonian biodiversity with Pakistan’s Himalayan Pink Salt.
Honoured with an international innovation award, the product stood out for its unique use of natural resources and sustainable production methods. The recognition brought together investors, dignitaries, and industry leaders from across the globe.
Commerce Minister Jam Kamal Khan welcomed the recognition, calling it a significant milestone for Pakistan’s trade image. “Pakistan’s Himalayan Pink Salt is a natural treasure, one that symbolizes both our cultural heritage and our economic potential. Its presence in an award-winning product in Belgium is evidence of how Pakistan’s resources can contribute meaningfully to global innovation. We welcome this recognition as an opportunity to strengthen partnerships with Brazil and beyond, and to demonstrate Pakistan’s role as an important trading partner,” Jam Kamal said.