With the country faces severe economic crunch, the government is mulling multiple options for economic revival including boosting exports to strengthen depleting foreign exchange reserves and generate employment opportunities to overcome growing poverty. As textile industry had been the key player in exports over the decades, paying special heed to this sector by providing congenial environment could pave the way to capture more international markets and earn revenue. Enhanced cotton growing is of vital importance for this sector as it encompasses a bigger chain of operations from farming to textiles mills and then to end users’ products showcased at fashion apparel outlets. This chain of operations not only benefits industrialists but also a major chunk of our populace linked to agricultural sector. But unfortunately, cotton growing diminished with the passage of time after installation of Sugar Mills in cotton growing areas, especially in South Punjab and Sindh provinces. Pakistan Cotton Ginners Association (PCGA), in its recent fortnightly report on cotton arrivals has put the production figure at 4.7 million bales till Feb 1, 2023 that is almost 35 per cent below than last year. “If we reach five million bales this year by end of next month, it would be around 50 per cent below than the official production assessment of 11 million bales for 2023”, informed PCGA Chairman Chaudhry Waheed Arshad.