ISLAMABAD: Pakistan Ordnance Factories (POF) will soon open a sales and marketing office in the United Arab Emirates to increase its sales in the Middle East. This was stated by POF Chairman Lt Gen Omar Mahmood Hayat in an interview on the sidelines of the International Defence Exhibition and Conference in Abu Dhabi. He said that POF has projected a hundred percent increase in sales only in the UAE. He further added that, POF registered its single largest export order of $100 million to Saudi Arabia last year. Hayat said POF is aggressively looking at increased sales to overseas markets with affordability and technological upgrades as their main selling points.