LAHORE: Make-up City, the pioneer in one-stop shop for international beauty and personal care products, are introducing several known brands at affordable prices. The products being sold are categorized to fall within different budgets of every kind of consumer. Make-up City Brand Manager Asad Khan elaborated, “There are an overwhelming number of choices available in the market today and choosing the right product can be confusing and daunting for an unaware consumer. We are taking the guesswork out of which products the consumer should use by keeping it organised, simple and hiring trained staff that educates every shopper at our store.” The global beauty and personal care market is segmented on the basis of geography and incorporating consumer feedback and local market responses. Key players in the beauty and personal care product market focus on innovation and advancement to proliferate the market growth. For example, the local market in Pakistan is always on the lookout for products that are cheap in price but good in quality and brands such as Femina Cosmetics and Sweet Touch available at Make-up City provide you just that. Femina Cosmetics is a versatile brand seen at Makeup City retail stores, which is manufactured in European facilities. It has a range of affordable products ideal for makeup lovers and girls who have just begun exploring the world of makeup. The brand’s many makeup palettes are the best sellers worldwide because of the pigmentation and price pay off. Sweet touch has an exceptional range of products for ladies. One can get variety of eye makeup, nail colour shades and lip care products. It shines out as the most suitable makeup product and a reasonable choice for consumers. For a best summer look, Sweet touch is a flawless choice. Catering to the needs of every woman in Pakistan, Sweet touch is the best option. Both matte and shimmer look nail lacquers are available with suitable colours. Femina is comparatively cheaper than Sweet Touch in its price range, so it can be the ideal choice. Sweet touch has a slight edge over Femina due to its affordability with quality assurance characteristics. A vast range of eye shadows, mascara, eyeliner, lip colours, nail paints and especially high coverage foundations are the bestselling cheap products in Makeup City.