KARACHI: Seven Friday, a Swiss watch brand, recently celebrated its availability at Movements by Collectibles with a star-studded Seven Friday party in Karachi, with the participation of Seven Friday Founder & CEO Daniel Niederer who came to Pakistan especially for the occasion. Actor and model Adnan Malik hosted the star-studded evening at a local hotel in Karachi, which was attended by top Pakistani celebrities and renowned socialites including, leading TV and film actors like Javed Sheikh, Behroz Sabzwari, Sarwat Gilani, Zhalay Sarhadi, Hira Tareen; upcoming faces of Pakistani cinema including Bilal Ashraf, Osman Khalid Butt, Hareem Farooq and Gohar Rasheed; top models Fauzia Aman, Hasnain Lehri and Fia Khan; singers Umair Jaswal and Sarah Haider; fashion designers Ali Xeeshan and Nefer Sehgal and other socialites including Shaniera Akram, Iqbal Lakhani, Faiza Rangoonwala and Asim Jofa to name a few. Seven Friday has a decent selection of designs that are not necessarily pretty, but interesting and a bit different. They are also a type of unisex watch so except for some particularly masculine models in the M-series the design is adaptable for men and women with a style smooth enough to be dressed up or down. “In just two years the new watch brand, Seven Friday, has managed to make a stir in the world of watches in 65 countries,” Daniel Niederer said. “We are really enjoying our business relationship with the Sonraj Group and hope to strengthen our ties with Pakistan further in the future.” Sonraj Group CEO Rameez Sattar, while commenting on bringing the brand to Pakistan said, “We are delighted to be bringing Seven Friday in Pakistan and bringing with it our passion for watches and commitment to deliver the best in customer service and quality.” Seven Friday is distributed in Pakistan by the Sonraj Group, and is available at Movements by Collectibles outlets nationwide. Seven Friday is a Swiss watch brand founded in 2012. Its watches mostly use square cases and have been described as “bold”, “futuristic” and “inspired by the industrial revolution. With such a long history working in the field of luxury products in Australia, Japan, Singapore and Thailand. Seven Friday now moves to Pakistan. Movements is a retail chain store with a collection of the most exclusive and finest brands in a perfect blend of style and function, luxurious yet practical, the featured watches are chic and trendy and most importantly, affordable. Movements has been introduced as a more accessible alternative to these more upscale brands.