DUBAI: A Pakistani entrepreneur has introduced online solution to find parking in jam-packed parking areas in the United Arab Emirates (UAE). With his start-up ‘Park Key’ – that has 400 parking spots across Dubai and Sharjah – Adnan Masood hopes to solve the perennial problem of finding parking in the UAE. “Parking is my most favourite topic,” says Adnan Masood, CEO of Adza Digital, and the man behind Park Key, an online marketplace for finding parking spots in the UAE. “We connect parking seekers with parking providers,” says the former director of marketing of DU telecom. After finishing school in his home city, Islamabad, Masood, 41, did university in Sydney, and lived there for 10 years before moving to Dubai in 2009. “When I first came here, I didn’t know the market, I didn’t have the contacts, and I didn’t have the money,” says the father of three. His eldest, 11, is a fan of Steve Jobs, and even has suggestions for Park Key. One time, he asked his dad, “Can’t the boom gate have a camera that can scan the licence plate?” The apple, evidently, doesn’t fall far from the tree. Masood’s started his career as an entrepreneur in November last year. The portal took off in January 2016, and as of June 2016, Park Key has over 1,000 registered users. “Our platform offers consumers choice, transparency, and convenience,” he says, well into the virtual tour. Masood has a team of 15 people; 10 sit in Islamabad – the technical support guys, and the rest in the UAE. He said the entrepreneurial bug had been buzzing in his mind for a while, but every mid-month – when the salary landed in his account – that buzz would shush for a bit.