KARACHI: This spring, Ideas ups the ante, delving into pret that goes beyond the typical, taking chic silhouettes and distinctive style centre-stage. Merging wearability with a penchant for ruling the fashionable roost, digital dreamscapes have been conjured in a collection that is cool and contemporary. The ‘Digital Dreams’ line for Spring/Summer of 2017 features ready-to-wear that drifts through a mellow, soft palette occasionally set off by pops of vibrant color. Dabbling with a range of hemlines, slight asymmetry and crisp structure, the clothes are accentuated by subtle detailing: buttons, quirky trimmings, pleats and stylized puff embroidery. Taking cues from nature, the prints predominantly delve into flora, artistically emulating sensorial Impressionism, made blurry through pixilation or distorted into varying fragments. Also interspersed within the collection are bold geometrics, stripes and crossed grids. Diverse and eye-catching, fashioned with fine cambric and lawn, the Digital Dreams by Ideas line has a flair for catering to women who value their comfort while simultaneously enjoying making a statement. Dressed up or dressed down, worn to work or to a casual evening soiree, there could be no better way of making a sartorial splash this summer. The collection will be available at Ideas stores from 9th of March’17, with prices beginning at a very affordable Rs 1890.