Chinese smartphone maker OPPO has apologised after an advertising campaign sparked official criticism over a joke referencing “two husbands,” highlighting ongoing sensitivities in China around family values and social messaging in marketing. Read More: Stay A Step Ahead with the OPPO A3: Now Available Nationwide! The controversy began when OPPO posted a promotional message on the social […]
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KitKat truck heist turns into viral security campaign
A dramatic chocolate theft involving KitKat has unexpectedly evolved into a viral marketing campaign, capturing global attention after a truck carrying 12 tonnes of candy was robbed in Italy. Read More: Sweet heist? Nestle says 12 tonnes of KitKat stolen in Europe The shipment, containing an estimated 414,000 chocolate bars, was en route to Poland when it […]
ChatGPT adds ads to lower-tier plans to boost revenue
OpenAI is introducing advertisements to certain ChatGPT accounts as the company explores new strategies to generate sustainable revenue, the firm announced on Friday. Read More: ChatGPT’s new feature turns AI into social hub – Daily Times In a blog post, OpenAI said it has begun testing ads in the United States for its free tier […]
EU launches antitrust probe against Google over online ads
The EU launched a wide-ranging antitrust probe against Google Tuesday over concerns that it is forcing out rivals in the lucrative online advertising market. The investigation will “assess whether Google has violated EU competition rules by favouring its own online display advertising technology services”, a statement said. The probe narrows in on an important slice […]
France fines Google 220 mn euros over online ad dominance
France’s competition regulator on Monday fined Google 220 million euros ($267 million) after finding it had abused its dominant market position for placing online ads, the latest move by European authorities to take tougher stances against US tech giants. The penalty is part of a settlement reached after three media groups — News Corp, French daily […]