Berlin: German sportswear giant Adidas said Tuesday it was ending its partnership with Kanye West after a series of anti-Semitic outbursts by the controversial rapper. Recent comments by West — known formally as Ye — were “unacceptable, hateful and dangerous”, Adidas said in a statement. “After a thorough review, the company has taken the decision […]
Adidas
Beyonce to join Adidas as creative partner
Beyoncé will join Adidas as a “creative partner” as part of a new collaboration that will find the pop star re-launching her Ivy Park clothing line. Beyoncé will help develop new athletic and lifestyle products, including new footwear and apparel for Adidas. The pop star will also front a new “purpose-driven program focused on empowering […]
Fashion giants commit to climate battle
POLAND: Dozens of top fashion industry firms have pledged at the UN climate talks to reduce their combined greenhouse gas emissions by 30 percent by 2030. “The fashion industry is always two steps ahead when it comes to defining world culture, so I am pleased to see it now also leading the way in terms […]
Pharrell Williams doesn’t seem too ‘Happy’ celebrating Holi for the first time
American rapper, Pharrell Williams, was in India this week to pull the curtains off his latest sneaker collection inspired by Holi. According to Buzzfeed, the songwriter celebrated the festival in full swing with none other than Ranveer Singh, who played Pharrell’s very own fellow brand ambassador to Adidas. However, the pictures that have come about show that […]