As the most anticipated film of the year ‘The Legend of Maula Jatt’ releases in theatres on October 13, the film has partnered with TikTok as its official entertainment partner in a first-of-its-kind collaboration from this region.
With this partnership, TikTok will add to the anticipation and excitement by launching multiple in-app activations, allowing fans to engage and get involved with the biggest movie to come out of Pakistan’s ever-evolving film industry.
As the entertainment partner, TikTok will provide a place where fans can get exclusive content from the movie including teasers, trailers and behind-the-scenes footage. ‘The Legend of Maula Jatt’ is by far the most expensive film to come out of Pakistan and its large fan-base has awaited the release of the film patiently for around three years now. The Maula Jatt fandom can now interact with the movie’s cast and each other on a much larger scale through TikTok’s unique features and effects specially created for ‘The Legend of Maula Jatt’ on the platform.
TikTok has launched an exclusive landing page on the app called ‘The Legend of Maula Jatt World’, designed especially for the movie. The platform has also launched new special filters and effects which fans will be able to use to create exciting content around the movie.
According to The Legend of Maula Jatt producer, Ammara Hikmat, “We are excited to partner with TikTok, one of the world’s most popular entertainment platforms. We are adapting to the way people are consuming content as TikTok has become the ultimate ally for entertainment partnerships around the world. We look forward to connecting with our audiences on TikTok and sharing some very exciting content and activations with them.”
TikTok will also allow fans to enjoy exclusive content from the stars of the movie who have all joined the platform officially, including Hamza Ali Abbasi, Mahira Khan, Fawad Khan, Ali Azmat, Mirza Gohar Rasheed, Humaima Malick and Faris Shafi.
This intense and epic hero origin story, with screenplay by Bilal Lashari and dialogues by Nasir Adeeb, is a hard reboot of the 1979 cult classic ‘Maula Jatt’. The film is directed by Bilal Lashari, known for his directorial debut, the box office megahit film ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari films in association with AAA Motion Pictures. The film is being distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his contribution to cinema. Internationally the film will be distributed by MovieGoers Entertainment.
TikTok is fast becoming Pakistan’s one-stop shop for entertaining content, championing in diversity of categories including but not limited to movies, music, acting, sports, food, travel, education and fashion. The TikTok community in Pakistan creates unique entertainment content that brings joy, celebrates creativity, shapes culture and transcends boundaries. This partnership with ‘The Legend of Maula Jatt’ will bring even more exciting content and will showcase the talents of Pakistan’s ever-growing TikTok community. TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.