‘Visit Pakistan’ video message on London’s New Year’s Day Parade (LNYDP) 2020 was watched by more than half a million street spectators and millions on TV channels across the globe. The Pakistani high commissioner (HC) in the UK ran the video on giant screens installed along the parade route at Piccadilly Circus, Pall Mall, Trafalgar Square and Big Ben/Houses of Parliament to introduce the world tourists to the magnificent travel treasures of Pakistan. The video contained Prime Minister Imran Khan’s message, photos of country’s most beautiful tourist destinations, glimpses of the Royal Couple’s recent visit to Pakistan and the HC’s message highlighting Pakistan as a ‘land of million opportunities’. Braving the chilly weather of London, the revellers were seen taking photos of ‘Visit Pakistan’ video for sharing on social media. HC Mohammad Nafees Zakaria, who attended the parade along with his spouse, commented on the occasion, “Pakistan is a land of million opportunities. Running the ‘Visit Pakistan’ video message on parade is a great opportunity to capitalise on the growing interest of international tourists in Pakistan. Recently a famous American publication Conde Nast Traveller declared Pakistan as No 1 tourist destination for 2020. Similarly, British Backpacker Society ranked Pakistan as the 3rd highest potential adventure travel destination for the 2020. In this backdrop, sending this massage out on the LNYDP would attract potential visitors to our country.” The HC thanked the Bestway Group, United Bank Limited (UBL) and Pakistan International Airlines (PIA) for sponsoring the ‘Visit Pakistan’ video.
Millions watch ‘Visit Pakistan’ video run at world’s biggest street show LNYDP
Published on: January 5, 2020 5:11 AM