The Lux Style Awards 2018 were not just a night to celebrate with the big wigs of Lollywood but a platform for the company behind the awards, Unilever, to highlight some important issues that have been affecting the Pakistani society for decades as well.
Frieha Altaf, a name associated with the Lux Style Awards, showcased for the audience the bigger picture by kickstarting the #MeinBhi movement on the show, inspired by the #MeToo campaign in Hollywood. The #MeinBhi movement is not only designed to cover sexual harassment issues but also, child abuse, rape, and other prevalent atrocities in our society.
While accepting the Lifetime Achievement Award in Fashion, Frieha (the mastermind behind the campaign) spoke about the ‘Mein Bhi’ movement in her speech, honouring Mukhtar Mai and Maheen Khan. This was followed by a soulful performance by Ahsan Khan who took centre stage with model Amna Ilyas for their #MeinBhi performance, dedicated to the future of the nation and the children of Pakistan.
In order to extend support for the ‘Mein Bhi’ movement, another grand extravaganza was planned towards the closing of the show, which included 76 musicians coming together and performing on our very own Shehzad Roy’s lyrics, “Uth bandh kamar kya darta hai phir dekh khuda kya karta hai.”
Prominent names of singers and musicians included in the anthem were that of Shehzad Roy, Mohsin Abbas Haider, Zoe and Rachel Viccaji, Aima Baig, Amanat Ali, Abu Fareed Qawwal and Farhan Saeed amongst others.
Celebrities and other bigwigs from the entertainment and fashion industry showed their solidarity for the ‘Mein Bhi’ movement by holding placards highlighting the issues to be covered, spanning towards the inclusion of several human rights violations and concerns.
Soon after the movement was spearheaded by Frieha Altaf, celebrities took to social media to voice their concern over child abuse and give audience to the sexual harassment awareness campaign.
Never afraid to voice his opinions – Hamza Ali Abassi speaks about the deep rooted corruption in our society and how it affects basic human rights! Join @iamhamzaabbbasi in supporting the #MeinBhi🌺 movement and don’t be afraid to speak up!
Credit: @FriehaAltaf pic.twitter.com/wzzBDAeDxL— Hamza Ali Abbasi_FC (@HAAbeez_FC) February 20, 2018
Zoe Viccaji takes to the recording studio to get involved with the #MeinBhi🌺 movement! #CatwalkCares #MindMapComms pic.twitter.com/ZksAPLFQy7
— FK (@faisalkapadia) February 18, 2018
Rapper Mikki Murshed joins the #MeinBhi🌺 movement and voices his opinions on transgender rights, women’s rights and children’s rights! – #mindmapcomms pic.twitter.com/2aXLGMDb4F
— Bearded Teddy (@zainwain) February 18, 2018
I, #JuggunKazim, stand against child abuse, sexual harassment, domestic violence & any other social injustice that any human being has to face. Waqt aagaya hai kuch karney ka, kuch bolne ka, tu dariyay math #meinbhi aap ke saath hoon! I stand with you!#CatwalkCares‘ #JuggunCares pic.twitter.com/YgcLGd9No1
— Juggun Kazim (@JuggunKazim) February 15, 2018
So guys here he is..Sharing his views❤️…Repost from #IG|divamagazinapakistan The charming #AhadRazaMir highlights the alarming issue of men suppressing their emotions and the negative impact it has on those around them!@ahadheartthrob @fancyeyed @SarahChoudary @Maham_MAHI2O pic.twitter.com/YbOyvTIOqD
— Ahad Raza Mir👑❤️ (@Yi_2529) February 20, 2018