The global automotive industry is undergoing a profound transformation, with the global wave of vehicle intelligence and new energy reshaping the market landscape. Amid this shift, OMODA & JAECOO, brands under the Chery Group, have emerged as one of the fastest-growing automotive brands, expanding to 64 markets and approaching one million global sales in under three years.
As the brand gears up for the Beijing Auto Show 2026, marking its third anniversary, the Pakistani market stands out as a key success story. In partnership with the Nishat Group, OMODA & JAECOO achieved the highest first-month sales across all global markets, reflecting strong local demand.
In just one year locally, OMODA & JAECOO have established themselves as a powerful new force, blending global innovation with strong market relevance.
Technology at the Core: The Underpinning of Global Core Competence
Covering 64 markets in less than three years requires exceptional product localisation, backed by Chery Group’s global R&D and core technologies. A key example is the SHS Super Hybrid System, which integrates PHEV and HEV pathways to deliver high power, high efficiency, and extended range, while adapting to diverse global markets such as Europe, Southeast Asia, and Latin America. This focus on new energy vehicles (EVs and PHEVs) is the center point of OMODA & JAECOO’s global strategy, including Pakistan, where the brand launched in August 2025 with the Jaecoo J6 and Omoda E5, followed by locally assembled models such as the Jaecoo J7 PHEV and J5 HEV, reinforcing its commitment to innovation and local market relevance.
Global Growth Momentum: Million-Unit Acceleration Validated Across Europe and Asian Markets
True growth momentum must be tested in the most competitive markets. In Europe, OMODA & JAECOO established a presence in 16 countries within just two years, surpassing 220,000 cumulative units sold. With growth rates ranking among the industry’s highest, the brand has also emerged as one of the fastest-growing automotive players in Pakistan.
From Europe to other parts of the world, every step of this “path to one million units” has been validated in markets with stringent regulatory standards. With this global momentum, the brand is now accelerating into the million-unit era with unstoppable force.
This rapid expansion is underpinned not only by class-leading products and technology, but also by the deep trust forged with global customers and partners. In less than three years, OMODA & JAECOO have built a global supply chain and service network, collaborating with local partners to establish a comprehensive operational system.
Customer Trust: Balancing Business Growth with Trusted Protection and Convenience:
Amid its rapid growth, OMODA & JAECOO have demonstrated through tangible action that expansion and responsible stewardship can go hand in hand. In Pakistan, OMODA & JAECOO Nishat has signed a Memorandum of Understanding with Adamjee Insurance Company Limited, further strengthening its commitment to delivering a seamless and premium ownership experience for customers. This strategic partnership marks another key milestone in the brand’s growth journey, as the collaboration aims to offer comprehensive and customized insurance solutions for OMODA & JAECOO Nishat customers nationwide. Through this partnership, customers will benefit from streamlined policy issuance, tailored coverage options, and efficient claims support, ensuring greater peace of mind throughout their vehicle ownership.
As the brand continues to expand its presence in Pakistan, such collaborations play a vital role in setting new benchmarks for after-sales support, service quality, and customer confidence.
Accelerating Transformation: Upgrade Without Breaking the Bank
By continuously investing in R&D and driving the practical application of technological innovations, OMODA & JAECOO have long transcended the scope of traditional automakers. Nishat Group’s OMODA & JAECOO have strengthened their SUV portfolio with the launch of the all-new JAECOO J5 SHS, bringing advanced hybrid technology to an entirely new price segment. Launched with a strong consumer-centric approach, the J5 SHS combines practicality, value, and innovation to meet the evolving needs of Pakistani consumers. By offering hybrid technology, premium SUV styling, and accessible pricing, OMODA & JAECOO aim to make advanced mobility solutions attainable for a wider audience, making it a standout choice for customers seeking fuel efficiency, reduced emissions, and modern performance without compromise. It also presents the perfect opportunity for consumers looking to upgrade from a sedan to a true SUV, without breaking the bank.
Revving Up for the Future: Beijing Auto Show 2026
From April 24 to 28, 2026, the Chery Global Partner Business Summit will kick off during the Beijing Auto Show, bringing together over 3,000 industry partners, global dealers, and supply chain leaders. A series of third-anniversary events spanning the summit, including the Beijing Auto Show press conference, New Million Strategy Launch & O4 Roll-Off Ceremony, HEV Long-Duration Test Marathon, Ecosystem Theme Summit, and OMODA NIGHT Music Festival, all will revolve around a single theme: after three years and one million units, where will the next wave of growth come from?
This is not only an industry extravaganza for OMODA & JAECOO, but also a systematic demonstration of the logic behind the “world’s fastest growth rate.” A new era, a new leap forward, join us in April 2026 at the Beijing Auto Show to witness this historic moment unfold.
About OMODA & JAECOO
In 2025, Chery Group, the parent company of OMODA & JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. OMODA & JAECOO adopts “Co-Create a Beautiful Life With Young People” as its brand vision. Within the brand, OMODA focuses on building “The World’s Leading Crossover Brand,” while JAECOO follows the philosophy of “From Classic Beyond Classic” and is committed to building a “Global Elegant Off-Road Brand,” creating differentiated competitiveness through dual brand positioning.
By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more. In Pakistan, Nishat Group, through its subsidiary Nexgen Auto, has officially introduced OMODA and JAECOO to the local market.
About NexGen Auto:
NexGen Auto is a newly established company in Pakistan’s automotive sector. Dedicated to delivering premium vehicles and exceptional after-sales services, NexGen Auto is committed to innovation and aims to make a significant impact on the nation’s automotive industry.