Global ice cream brand Magnum has officially launched operations in Pakistan as an independent company. The move follows the global separation of Magnum from the Unilever Group. Magnum Pakistan aims to expand manufacturing, strengthen cold-chain infrastructure, and boost digital capabilities in the country.
Although Magnum has served Pakistani consumers for over three decades, operating independently allows greater focus on the ice cream sector. The company plans significant investments in production capacity, modern facilities, and technology to meet growing demand.
Read more: Two Pakistanis named in Forbes’ list of 100 powerful
Magnum Pakistan’s Country General Manager, Kayhan Zenginoglu, said the company aims to lead the frozen dessert market through innovation, global standards, and consumer-centric strategies. Production is set to increase in the coming months, with millions of liters already being produced annually.
The company expects its expansion to create new employment opportunities and contribute to Pakistan’s economic growth. Magnum also plans to strengthen its presence in the premium segment and enhance overall consumer experiences.
Read more: Unilever Pakistan and Tufail Chemicals set up shampoo raw
With dedicated local operations, Magnum Pakistan is poised to accelerate growth, introduce innovations, and maintain high-quality ice cream standards in the country.