The EPI Sindh, in collaboration with the Department of Health and Population Welfare, has formally launched the Measles-Rubella (MR) and Oral Polio Vaccine (OPV) vaccination campaign 2025. The campaign will continue across the province from 17 November to 29 November 2025. It is being regarded as a vital step to protect children from preventable diseases such as measles, rubella, and polio.
According to EPI Sindh, the core objective of the campaign is to strengthen children’s immunity and improve the overall vaccination coverage across the province. The Sindh Information Department is also playing an active role in the success of this campaign by running extensive awareness initiatives through print and electronic media, encouraging parents to bring their children for vaccination.
During the inauguration ceremony, Provincial Health Minister Dr Azra Pechuho urged parents not to pay attention to misinformation circulating on social media and to ensure their children receive booster doses on time. She also appealed to media representatives and media houses to contribute positively towards public awareness. The minister administered polio drops and booster doses to children and distributed gifts among them. The inauguration ceremony was held at Ida Rieu School & College for the Blind and Deaf, Nizami Road, near Mazar-e-Quaid, Central Jacob Lines Karachi. The Government of Sindh has urged parents to actively participate in the vaccination campaign to protect children from life-threatening yet preventable diseases.