World Liberty Financial, a crypto venture backed by the family of US President Donald Trump, announced plans to launch a debit card that would connect cryptocurrency holdings with everyday spending. Speaking at the TOKEN2049 conference in Singapore, CEO Zach Witkoff revealed that the company will roll out a pilot program in the coming quarter. He added that the debit card could be live by the fourth quarter of 2025 or early 2026.
During the panel, which also included World Liberty’s co-founder Donald Trump Jr., Witkoff emphasized that the card aims to “bridge crypto assets with everyday spending.” This development marks one of the company’s key steps toward integrating digital currencies into mainstream financial services. The initiative also highlights a growing trend among crypto ventures seeking to make digital assets more practical for daily use.
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In addition to the debit card, Witkoff said World Liberty Financial is actively considering the tokenization of traditional assets such as real estate, oil, gas, and even commodities like cotton and timber. According to him, trading these assets on blockchain platforms would bring greater efficiency and transparency compared to conventional systems. The company’s token, known as $WLFI, was launched at the start of this month and is positioned as the foundation of its ecosystem.
Earlier this year, World Liberty Financial also announced its plans to launch USD1, a dollar-pegged stablecoin backed by US Treasuries, dollars, and other cash equivalents. The stablecoin is intended to provide users with a secure and reliable alternative to traditional banking, while also strengthening the venture’s broader ecosystem. This move reflects the company’s ambition to create a comprehensive suite of digital financial tools.
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With the upcoming debit card and asset tokenization initiatives, World Liberty Financial is positioning itself as a key player in expanding crypto’s role in global finance. By offering services that reduce reliance on intermediaries like banks, the venture aims to make digital assets more accessible to everyday users. As adoption of blockchain-based solutions continues to grow, the company’s innovations may significantly reshape how people manage and spend their wealth.