Federal Minister Ahsan Iqbal has expressed his hopes of seeing Pakistani dramas and films on global streaming platforms like Netflix and Amazon. While speaking at a roundtable with top entertainment figures in Karachi, he urged producers to adopt modern storytelling techniques. He emphasized that the industry must move beyond outdated and repetitive plots to achieve global recognition.
Iqbal highlighted Pakistan’s rich history in television, music, and arts, stating that the country’s dramas are admired worldwide but still lack presence on international digital platforms. He called on filmmakers to innovate and help bring local content to global screens. Additionally, he stressed the need to promote positive stories, especially about unsung heroes in sectors like the police.
The minister also described artists and filmmakers as “soft-power ambassadors” who play a vital role in shaping Pakistan’s global image. He promised government support in helping the local industry access global dubbing markets and expand its reach. Iqbal noted that countries like China have achieved international success by using export-led strategies, something Pakistan could learn from.
Director Nadeem Baig appreciated the government’s effort to directly engage with the entertainment industry. He said it was a positive step towards addressing long-standing issues. Producer Satish Anand agreed, noting that with strong storytelling and proper support, Pakistani content could break international barriers.
Actress Hina Khawaja Bayat also shared her views, stressing the need for timely regulations. She pointed out that many professionals in the industry still face delayed payments. Ensuring financial fairness, she said, is crucial to the industry’s overall growth and success.