Our Lollywood industry has gone through many phases since its inception. The 1960s were marked as the glorious years of Lollywood but they started dying out in the 1970s due to Ziaul Haq’s Islamism and the trend of low cost films. Today, we see the Pakistani film industry being revived through the projection social issues but, overall, the Pakistani film industry has completely finished. Sadly, there are no studios and our cinemas are closing down. What does fashion mean? Let me define: fashion is not just what you wear. Sometimes it is a statement, sometimes it is a call to action. But, in Pakistan, fashion is something different,- maybe we can call it resilience, an ‘in-your-face’ to the forces that aim to destroy the country. There is huge criticism offered against the Pakistani film industry these days because of the increasing ‘vulgarity’ in it. Art, music, paintings, films, dramas, poetry and books (loosely defined as culture) are all actually a reflection of society. Films and dramas are meant to entertain the audience and are largely based on the choices of the viewers. We watch Bollywood and Hollywood movies with great interest and also point out that our children should not watch them as a lot of their content is nonsensical but when it comes to our own industry we always keep mum. Where were our traditions when Pakistan was ranked one of the countries that most viewed porn? Our film industry is a mirror of our society, showing us where we are going. On one side item numbers are in great demand and on the other side there are increasing rape cases. But now entertainment in Pakistan is beginning to mean something very different from what it was a few years ago, from stylish Mathira to sizzling Qandeel Baloch. I remember a few days ago, someone forwarded me a video of the very famous Qandeel Baloch. The clip showed her daily routine of spouting random gossip with a very funny English accent. The singer and model from Karachi frequently posts videos considered seductive by a majority of her more than 93,000 Facebook followers, as her videos have stormed social media so badly that if you have not been caught up by any of her ‘drama’ so far, you should consider yourself lucky. Though she has been posting her videos online for cheap publicity she seems to be the perfect example of crass, bad taste and cheap thrills. You might not know her by name but her videos might just have appeared on your timeline every now and then. It is the high time we decide who to blame for this onslaught of bad taste. We all are responsible for building this structure of society. We need to know more about our values and morals as a society before pointing at others. I want to request the government to show real concern towards these issues and also towards the education of good taste when it comes to entertainment in this nation. Why do our electronic media and our so-called anchors invite fake celebrities and ask them to talk about rubbish and nonsensical things? Why do even our universities ask for the likes of Ayyan Ali to come and talk to the students as though they are role models and guiding lights? On the other hand, I have a strong believe that women working in the entertainment industry of Pakistan have some real talent and serious potential. It definitely is not a piece of cake to work in an industry where you are always at the risk of open and generous criticism. According to my personal opinion, it takes a lot more than cheap publicity to actually make it in the entertainment industry. Remember the good old days when most of us would wait for music channel charts to air? The VJs on such shows were dressed to perfection. There was no element of obscenity to gain viewership, nothing about the show was vulgar or cheap. Being open-minded is commendable but promoting vulgarity should not be lauded as a symbol of liberalism. Vulgarity and violence usually go unnoticed and when it comes to bombarding families with scattergun offensiveness, the board seems calmer than ever. The writer is a social and political activist based in Lahore. Presently, he is linked with a humanitarian organisation working for the betterment of working class in interior Sindh. He can be reached at salmanali088@gmail.com