To improve digital access, Jazz has launched Jazz Digit 4G – ‘Pakistan ka smartphone’. While Pakistan boasts having some of the cheapest tariff rates for voice and data, the main barrier to internet has been the affordability of smartphones. To help address this barrier Jazz has partnered with KaiOS Technologies to release the Jazz Digit 4G smartphone at the most affordable price point, offering a suite of unique features. Jazz Digit 4G becomes the most affordable smart feature phone on the global market, at a down payment of just PKR 1800. The customer is required to sign up for a one-year service with Jazz at an extremely affordable PKR 300/ month which includes 1,000 minutes, 1000MB data, free SMS and free calling to doctors along with unlimited Facebook and WhatsApp for the first three months. Special Assistant to Prime Minister on Social Protection and Poverty Alleviation and Chairperson BISP Dr. Sania Nishtar said at the launching ceremony, “The Ehsaas programme is the government’s signature programme dedicated towards poverty alleviation in Pakistan through leveraging technology and promoting access of the vulnerable population to digital and financial inclusion.”