Jazz, Pakistan’s leading digital communications company, and Afiniti, a multinational advanced analytics company, have partnered to implement Artificial Intelligence (AI) solutions in customer service contact centers across Pakistan, fostering significant gains in customer satisfaction and revenues, according to a press release issued by the company. As part of its long-term commitment to meet and exceed customer satisfaction, Jazz engaged Afiniti to use their AI powered contact center technology to optimize call outcomes at Jazz’s customer service contact centers. By analyzing call histories and other CRM data, Afiniti’s algorithm predicts patterns of interpersonal behavior and matches callers with Jazz’s contact center agents best equipped to serve them. “Industries globally are advancing rapidly thanks to AI and we wanted to use this technology for the benefit of our customers,” said Aamir Ibrahim, CEO Jazz. “Afiniti is the world’s premier provider of applied artificial intelligence solutions, having delivered billions of dollars in measurable economic value to its clients around the world” said Zia Chishti, CEO Afiniti.