Fatima Group, Pakistan’s leading industrial conglomerate recently signed an MOU with USAID-Pakistan Agricultural Technology Transfer Activity (PATTA). The MOU enables both parties to work together in uplifting the small-medium farmers of Pakistan through technology transfer and knowledge dissemination. USAID-PATTA has further expressed commitment in capacity building of Fatima Agri Sales and Services team and provide their expertise in various initiatives the company is taking such as formulation of high tech mechanization centers, development of model farms (where latest technology and best farming practices will be demonstrated) and marketing of specialized Nitrate based compound fertilizers. Special emphasis shall also be given in training and empowering women farmers.
The event took place at Fatima Fertilizer’s Marketing office in Lahore where Dr. Daney Jackson (Chief of Party PATTA Project), Ms. Aeyesha Gulzar (Business Development and Marketing Manager) represented USAID-PATTA, and Mr. Khurram Javed Maqbool (Director Marketing), Naseerullah Khan (Farmer Engagement Manager), Rabel Sadozai (Group Brand Manager) and Ali Nasir (Planning Manager) represented Fatima Group.
Published in Daily Times, December 13th 2018.