Sir: I want to draw your attention to the shops that sell cigarettes children. There should not be any doubt that this is illegal. But sadly, there isn’t enough awareness or a proper mechanism that can ensure that such drugs don’t go into the hands of underage people. Making laws and policies is not enough, implementing and enforcing them is the crucial part of it. World No Tobacco Day is observed every year on May 31, but Pakistan has a long way to go to disseminate awareness about it, let alone stop it. Currently, 25 million people in Pakistan are smokers according to the Ministry of Health. In an interview to a local daily, the Director-General, Tobacco Control Cell Yusuf Khan stated that over 1,200 children under the age of 18 begin smoking every day in Pakistan. Although a new ad campaign has been launched which discourages the sale of cigarettes to underage smokers, but whether or not this campaign makes an impact is yet to be seen. One such ad campaign was posted outside a paan shops, but when I spoke to the paanwala, he obviously didn’t know much about it. When asked if he does sell cigarettes to underage smokers, he responded by saying that he hasn’t come across such a case but he would certainly think about it in the future. It is a known fact that children can easily purchase tobacco products from anywhere without any consequence. By just putting up stickers and posters asking people to not sell tobacco products to underage children is not the solution. Government has to imposed heavy fine to the underage smokers this will help to reduce the amount of underage children who starts smoking without any fear because they knows there is no law enforcement to stop them. According to WHO, tobacco killed over seven million people every year, out of which 108,800 people died in Pakistan. Under Article 6 of the convention, the signatory has to implement tax and price policies on the production of the product as a way to reduce tobacco consumption. “Quitting smoking is easy, I’ve done it a thousand times.” — Mark Twain Muhammad Ahsan Baig Via Email Published in Daily Times, March 22nd 2018.