• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Trending:
  • Kashmir
  • Elections
Monday, July 13, 2026

Daily Times

Your right to know

  • HOME
  • Latest
  • Iran-Israel war
  • Pakistan
    • Balochistan
    • Gilgit Baltistan
    • Khyber Pakhtunkhwa
    • Punjab
    • Sindh
  • World
  • Editorials & Opinions
    • Editorials
    • Op-Eds
    • Commentary / Insight
    • Perspectives
    • Cartoons
    • Letters to the Editor
    • Featured
    • Blogs
      • Pakistan
      • World
      • Lifestyle
      • Culture
      • Sports
  • Business
  • Sports
  • FIFA World Cup
  • E-PAPER
    • Lahore
    • Islamabad
    • Karachi

By Muhammad Ali

<em>The writer can be reached at [email protected]</em>

Umera’s endeavour to promote Urdu among children

Published on: January 24, 2018 12:18 AM

Umera Ahmad is a name that needs no introduction for Pakistanis.

The writer of numerous novels and drama serials of Urdu language such as Peer-e-Kaamil, Amar Bail, Lahaasil, Man-o-Salwa, Zindagi Gulzar Hai, Daam, Doraha, Malal, Kankar, Shehr-e-Zaat, Dur-e-Shahwar, Uraan, Qaid-e-Tanhai and Meri Zaat Zara-e-Benishaan, Umera Ahmad has earned immense popularity and love of Pakistanis due to her interesting novels written in simple, easily understandable language and her family drama serials based on moral and religious values.

Lately, Ahmad has shifted her focus to children’s literature. She has not only been writing the decent, educational cartoon series ‘Jan’ aired on See TV, but has recently come up with a book series as well titled ‘Harf Kahani’ (Alphabet Story). The series tends to combine Urdu language and literature in the way that in each book, an Urdu alphabet is taught and the learning is made interesting by attaching a story along with it. Examples include Taani Teeter, Joo Joo Jugnoo, Tiddi aur Tidda, Popo Panda and Cheeni Chiriya.

The stance, which Ahmad takes regarding this book series, is that it endeavours to promote among Pakistani children, their native language which is Urdu. Various other stimulants have been mentioned by the writer in the series’ preface, the English translation of which is as follows:

‘Harf Kahani is my first effort for children’s literature. Children’s literature in Pakistan is on a decline, the reason of which is a lack of interest of good writers towards the genre. Children’s literature neither gives fame to the writer, nor a good royalty’

“‘Harf Kahani’ is my first effort for children’s literature. Children’s literature in Pakistan is on a decline, the reason of which is a lack of interest of good writers towards the genre. Children’s literature neither gives fame to the writer, nor a good royalty. The third and the most important reason for it is that parents no more want their children to study Urdu language,” she says.

When a language’s story becomes an old tale, the language correspondingly loses its importance. To promote Urdu language in Pakistan, it is necessary to give a new life to children’s literature. No doubt that the government has to take responsibility, it becomes a social responsibility of the writers as well to pen down at least something for children.

‘Harf Kahani’ by Alif Nagar publications is an example of this effort, which has been presented in the form of a series before you.

‘In presenting it before you, Shazia Khan, Sadia Shareef and Sameen Kausar have been very helpful. Without the help and support of these people, these books might not have reached you in such a beautiful condition’

“In presenting it before you, Shazia Khan, Sadia Shareef and Sameen Kausar have been very helpful. Without the help and support of these people, these books might not have reached you in such a beautiful condition,” she said.

This effort makes Ahmad a writer not biased towards one section of the society, which is the female gender, but brings her forward as someone equally concerned for children. On a broader level, it shows her love for the native language, the fall of which seems threatening to her.

Now that a writer herself has taken a step forward to inculcate awareness among children about their own language by creating a book series of indigenous literature, it becomes incumbent upon us to put aside excuses of a dearth of books for children in their native language, and walk hand in hand with the writer so that the genre may develop rapidly and continue to serve a good purpose.

The writer can be reached at [email protected]

Published in Daily Times, January 24th 2018.

Filed Under: Lifestyle

Submit a Comment




Primary Sidebar




Latest News

Bunnie Xo opens up about healing after marriage ended

Matt Damon delights fans with unforgettable premiere surprise

Benny Blanco faces criticism after Hermoso album cover reveal

Royal family celebrates arrival of Flora Ogilvy’s baby daughter

Taylor Swift fans debate controversial memorabilia sale after wedding

Pakistan

Fresh monsoon spell triggers flood alerts across Pakistan

Iran warns it won’t be bound by deal if US violations continue

Over 100 killed as forces unleash wrath on terrorists in Balochistan

Quetta split into two districts as part of administrative overhaul

Pakistan, Saudi Arabia urge restraint amid renewed US-Iran tensions

More Posts from this Category

Business

Dar reiterates govt’s commitment to ensuring uninterrupted sugar supply

Progress made in Pak-US talks on reciprocal trade: secretary commerce

Gold prices rise by Rs 1,100 per tola

BESS key to Pakistan’s energy transition, grid stability: Leghari

Measures being taken to achieve cotton production targets: agri secretary

More Posts from this Category

World

Royal family celebrates arrival of Flora Ogilvy’s baby daughter

Prince Harry and Prince William unite behind England’s World Cup dream

Max Holloway stuns injured Conor McGregor in UFC comeback

More Posts from this Category




Footer

Home
Lead Stories
Latest News
Editor’s Picks

Culture
Life & Style
Featured
Videos

Editorials
OP-EDS
Commentary
Advertise

Cartoons
Letters
Blogs
Privacy Policy

Contact
Company’s Financials
Investor Information
Terms & Conditions

Facebook
Twitter
Instagram
Youtube

© 2026 Daily Times. All rights reserved.

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}