Zhejiang Technical Institute of Economics, China, is offering free online training in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to Pakistani teachers, students, and working professionals to help strengthen their digital marketing and cross-border e-commerce skills.
The initiative is being organized in collaboration with the Government Technical Training Institute (GTTI) Gulberg under TEVTA Punjab, ITMC Technology Co. Ltd. (China), and UNI Services International.
Talking to Gwadar Pro, Yasser Shakoor Chaudhary, Director UNI international said the two-day online program July 22-23 will introduce participants to the fundamentals and practical applications of SEO and SEM. The SEO session will focus on keyword classification, keyword research, long-tail keyword strategies, and title optimization to improve search visibility and increase click-through rates for cross-border e-commerce businesses. He said, the SEM session will cover keyword selection, bidding strategies, advertisement design, audience targeting, campaign settings, and optimization techniques aimed at improving the return on investment (ROI) of paid search advertising campaigns.
According to the organizers, the training is designed to provide participants with hands-on knowledge of search engine optimization and marketing, enabling them to better manage digital marketing campaigns and enhance the online performance of businesses. The training is free of charge, and participants who complete the program will receive certificates jointly issued by Zhejiang Technical Institute of Economics and ITMC China. The organizers have encouraged Pakistani teachers, students, and professionals interested in digital marketing and e-commerce to take advantage of the opportunity to gain internationally recognized training at no cost.