Backlash erupted online after Aishwarya Rai Bachchan was missing from a promotional video released by L’Oréal Paris ahead of the Cannes 2026 Film Festival. The omission sparked widespread criticism from fans, who questioned her absence from the campaign.
The promotional clip featured several global ambassadors, including Alia Bhatt, Viola Davis, Eva Longoria, and Helen Mirren. However, Rai, long associated with Cannes and the brand, was not included, leading to immediate reactions on social media.
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Fans flooded the brand’s comment section, pointing out that Aishwarya Rai has been one of the most visible Indian faces at Cannes for decades. She has also been a long-time global ambassador for L’Oréal Paris since 2003.
Following the online backlash, L’Oréal Paris clarified that Aishwarya Rai, along with Alia Bhatt and Aditi Rao Hydari, will represent India at Cannes this year. The statement helped address speculation surrounding her absence from the video.
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Aishwarya Rai has attended the Cannes Film Festival more than 20 times, making her one of the most recognisable red carpet figures associated with the event. Her long-standing presence has made her a key part of India’s global representation at Cannes.