Netflix has invested over $135 billion in films and television production over the past decade, highlighting the scale of its global streaming dominance. The company said its content strategy has transformed entertainment consumption worldwide. The figures reflect rapid growth in on-demand viewing and original programming expansion.
The Los Gatos-based company reported that its operations contributed more than $325 billion to the global economy. It also said its productions helped create over 425,000 jobs across the entertainment industry. Netflix emphasized that its impact extends beyond streaming into broader cultural and economic influence.
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Co-CEO Ted Sarandos said the company is launching what it calls the “Netflix Effect” to measure its global influence. The report highlights how films and series impact economies, industries, and cultural trends. Netflix said it has licensed content from more than 3,000 companies, including public broadcasters worldwide.
The company noted a major shift toward international content consumption. Non-English titles now account for more than one-third of total viewing, compared to less than 10% a decade ago. Global hits such as Money Heist, Squid Game, and KPop Demon Hunters have driven international audience growth.
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Netflix also said it is exploring new growth areas, including gaming and live entertainment, as it faces slower revenue expansion. Co-founder Reed Hastings recently stepped back from the company’s leadership role. The platform continues to evolve as competition in streaming intensifies globally.